Does your towel absorb this quickly? 

120 years of research and development to reach the epitome of “absorbency”.

Three keywords: Safety, Quality, and Trust

What’s in the water?

The town of Imabari is blessed with the perfect ecosystem like its soft spring water that contributes to producing soft cotton. 

The skills of craftsmen

String handling, weaving technology, preparation of dye…There are many steps to producing high-quality towels. Each of those stages of production must be met with careful attention to detail in order to produce a world-class towel.

The 5-second Test

The Imabari brand has many quality control testings including the 5-second test. It is a simple test that takes a piece of cotton from the towel and observes if it sinks within 5 seconds. This test is to prove the excellent standard of absorbency Imabari towels are known for.